Program(s) Available: B.S.
Media is vital for communication services - especially agricultural media. Farmers can gain knowledge about sustainability straight from the source when planting and preparing for future crops. Majoring in agricultural media gives you the opportunity to create a better future for agricultural productivity.
Students majoring in a bachelor of science in agricultural media focus on advocating for agriculture by explaining science, technologies and complex agricultural issues within society. Students will receive the tools and knowledge to communicate effectively to the agriculture community across various platforms. Choose between three emphases; advertising, journalism, or production and broadcasting to cultivate your knowledge in agricultural media.
A minor in agricultural communications is also available. Agricultural communications focuses on the foundation of agricultural science combined with the fundamentals of public relations, journalism and media.
Students majoring in agricultural media with an emphasis in advertising focus on promoting agriculture businesses. The major focuses on advocating for agriculture by explaining science, technologies and complex agricultural issues within society while promoting products and services from agricultural companies, businesses and organizations. Coursework includes classes in agricultural science, advertising, marketing and media.
A major in agricultural media with an emphasis in journalism focuses on the development of stories that are relevant to the agricultural community. Students learn to advocate for agriculture by explaining science, technologies and complex agricultural issues through various platforms. Coursework includes classes in agricultural science, digital literacy, journalism and media.
A major in agricultural media with an emphasis in production and broadcasting is designed for students with a strong interest in agriculture and radio or television. The major is designed to give students a foundation in communication practices that can be applied in the agriculture community. Students will gain hands-on learning experiences, including techniques for pre- and post-production, recording methods, microphone and camera operation and script and story writing. Coursework includes classes in agricultural science, digital literacy, audio and video production.
School of Agricultural Sciences
660.562.1155
agsciences@lixubing.com
Career Ready
Agricultural Media: Advertising
"I knew I wanted to advocate for agriculture. When I heard about agricultural media, it was the best of both worlds." — Brooke Vogelsmeier
R.T. Wright University Laboratory Farm is a 448-acre facility that provides a profession-based learning experience with livestock and crops.
New in 2021, the 29,000 square-foot Agricultural Learning Center (ALC) houses classrooms, laboratories, exposition and office spaces.
The Northwest Missourian is the student-led weekly newspaper covering news on campus and the community of Maryville. The publication is a member of the Associated Collegiate Press Hall of Fame and a winner of multiple individual and team awards each year. Visit the Missourian »
KNWT is the student-produced television station with original programming for the campus and community. KNWT has received multiple nods as a finalist for the College Media Association’s Pinnacle Award recognizing it as the top college television station in the nation.
Tower Yearbook is Northwest’s student-led yearbook and annually documents campus life. A national leader, the yearbook is an Associated Collegiate Press Hall of Fame member and regular Pacemaker finalist.
The Michael L. Faust Media Lab provides an active learning environment that provides students with the newest media tools. It is outfitted with Mac computers, large monitors and multiple flat-screen televisions synced with a Smart Board.
AdInk is a Northwest organization for students interested in careers related to advertising, marketing, design and public relations. The club is open to all majors and hosts a variety of events and services throughout the academic year. For more information, visit www.AdInk.org.
